Visiting an Icelandic chain of discount grocery stores wasn't on my vacation itinerary.
But learning about Bónus ended up being, well, a huge bonus during my visit to Reykjavik last month. My friend and I weren't initially planning on hitting up a grocery store during our Labor Day weekend trip, but we needed to pick up a few items since her bag hadn't made our flight from JFK. That's how we ended up visiting Bónus.
Founded in 1989, the company now employs 1,000 people, according to the grocery chain's website. There are 20 Bónus stores in Iceland, and 12 in the Faroe Islands.
The store might not boast an international presence, but it's still managed to attract attention from visitors to Iceland thanks to its thrifty prices and its plump, pink piggy bank logo.
Here's a look inside Bónus:
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