Wavebreakmedia/iStock; Dictionarycom/Twitter
The internet can be a great place. There are hilarious Yelp reviews, Vine compilations, and, of course, memes. But, to be entirely honest, sometimes the internet is a raging dumpster fire.
One thing that's undeniably good about being online? Dictionary.com's Twitter— yes, as in the dictionary.
To be clear, we're not talking about the musty reference book of your childhood. No, in the year 2018, the dictionary has a fun, snappy voice and is committed to fighting the good fight online.
Dictionary.com's rise to Twitter superstar all started about a year and a half ago, when the site's team overhauled its Twitter presence, Lauren Sliter who oversees the brand's marketing told INSIDER.
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"We wanted to bring the dictionary point of view into a place where people were already talking about news, trends, pop culture," Sliter explained. "We wanted to be a part of that conversation."
Through cultivating a relatable, self-deprecating voice, the social media team for Dictionary.com established a Twitter brand that feels completely native to the platform. Sliter and her team offer commentary, fact check, and joke about whatever's trending — and it's almost always an accurate read on the current situation.
Some of the account's latest, greatest hits have had to do with trending and viral news stories.
Stiler told INSIDER that, primarily, the account uses the dictionary's breadth of lexicographic knowledge to provide context, keep track of trends, and be generally helpful, as these tweets show.
Still not sold? Let the dictionary explain its Twitter presence using its own words.
And we're not the only ones who have noticed the account's distinct voice
Charming and informative? CHECK. So why aren't you following Dictionary.com's Twitter account already?
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