Dunkin' Donuts is slowly rolling out its "store of the future" experience.
The first part of the rebrand to be rolled out was a name change. The Massachusetts-based coffee empire began testing the name Dunkin' — without the Donuts — at a handful of Massachusetts locations late last year, according to Eater. Now, the name change is being tested at 30 locations in Boston and 20 nationwide.
The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital kiosks to order at. The first Dunkin' concept was opened at a Quincy, Massachusetts, location in late 2017, and is bring rolled out nationwide.
The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it doesn't plan to make any decisions regarding the branding until later this year.
We visited one of the new Dunkin' stores in NYC. Here's what it was like:
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