Friday, February 23, 2018

11 beauty brands that cater to a wide range of skin tones


MADRID, SPAIN - SEPTEMBER 23: Singer Rihanna attends the 'Fenty Beauty' photocall at Callao cinema on September 23, 2017 in Madrid, Spain.

Photo by Eduardo Parra/Getty Images

  • People come in all different colors and hues, so everyone should have access to makeup products, including foundation or concealer, that fit their skin tone at every spectrum of their price range.
  • Recently, many brands have shown their true colors (literally) when it comes to their lack of fitting color choices, specifically for those with darker skin tones.
  • These 11 brands have established themselves as accommodating to beauty of every color, each with a wide range of choices and shades.

We should all know by now that beauty is everywhere, in many different colors, shapes, and forms. Here's the problem: though the societal definition of beauty can and should expand to fit everyone, many beauty brands, from high-end to affordable, aren't doing their parts when it comes to making sure their products are available for all people of all skin tones and textures.

Brands like Tarte and IT Cosmetics have recently come under fire for the shade range — or lack thereof — leaving many makeup wearers at a loss when it comes to finding their a color that works for them.

That said, several brands are doing their part to make sure that there's something for everyone, not just a one-size-fits-all product or approach. These 11 brands are helping to showcase all kinds of beauty, without barriers or exclusivity.






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