Tesla just made a big change to how it sells its at-home batteries — and it could be great for business

Tesla's Powerwall, which
stores solar energy that can be used to power homes and
cars.
Tesla

• 
  Tesla will set up designated spaces
  in over 800 Home Depot stores that will highlight its
  renewable energy products, like its solar panels and at-home
  batteries. 
  


• 
  Tesla is also reportedly in talks with Lowe's to sell
  solar products in the home improvement chain's stores.
  


• 
  By selling Tesla solar products in third-party stores,
  the company will be able to reach more people and sell more
  products.
  

---

Tesla is making an aggressive move to help its solar products go
mainstream. 

The company will set up designated spaces in over 800 Home Depot
stores that will highlight its renewable energy products like
solar panels and its Powerwall home battery, both companies told
Business Insider. Tesla is also reportedly in talks to sell solar
products in Lowe's stores,
according to Bloomberg. Tesla declined to comment on the
alleged talks. 

It's a surprising move from Tesla, who traditionally has only
sold its products on its own website and its own showrooms. But
it's also a smart move because it allows Tesla to have a much
larger reach. 

Tesla bought the solar panel company SolarCity in 2016, signaling
a desire to expand its renewable energy ambitions beyond electric
cars. The deal appeared to move Tesla toward vertical integration
in the solar energy business, as it would be able to pair its
Powerwall home batteries with SolarCity's solar panel
installation service. 

Highlighting solar products in the two biggest home improvement
chains in the US would expose Tesla's renewable energy products
to consumers who might not be familiar with the company and
decrease the amount of time and energy Tesla would have to spend
to find new solar customers. 

Tesla's upcoming
solar roof may be the company's best chance to set itself
apart in the renewable energy market. CEO Elon Musk has touted it
as an aesthetically-pleasing alternative to clunky, traditional
solar panels, similar to how Tesla turned the electric car into a
stylish, luxury item. Tesla has begun to install the roofs for
customers who placed orders last year.

 

Get the latest Tesla stock price here.

Source link

Shorten URL's And Earn Money