To see substantial business growth through your website it is important that you provide a good reason for people to visit and to return to your website.
The best way to do this is to create a marketing campaign that provides your website and visitors with new content on a regular basis.
The design of your website is there to initially grip your visitors, but once that is done it is up to your content to persuade the visitors to spend money.
It is more than just communicating to your customers about your products and services, it is also about connecting to the web. Your website is in constant competition with others that the prospects have visited. As the business owner you need to pull of at all the stops and create world class content that will put your site on top.
No. 1-Free
A very important factor of the marketing world is "Free", however important it is in the offline world, it is even more important online. Much of the web has been built on the idea of sharing free information, this is why you need to provide some form of give away. Free browsers Free tunes Free computer demos Free subscriptions This is the business strategy of the new generation of business entrepreneurs. You have to shout out the word, offer free trails, shipping consultations, downloads.
No. 2-Creating A List
An imperative marketing strategy is email marketing. Every website should invite its prospective clients and visitors to subscribe or sign-up to a newsletter or email programme.
Email marketing is the key to online business growth. Generally people check their emails more often than they browse the web. The conversion rate of first-time visitors is often low, this is why you need to collect their emails, so you can remind them of the fantastic product and service you have that can help them. If you employ this you will soon have a database of business resources.
The marketing objective of the email marketing campaign is to provide prospective clients with great information and remind them of the great products you have. But be warned if you produce bad or spammy content it will ruin your reputation.
No. 3-Make The Sale
The best business owner know the key to profit is asking for the sale. Many websites fail to do this. They spend money on creating an amazing product and website but do not ask for the sale. But you must also know when to ask for the sale, this is the foundation of your marketing campaign. You can invite a sale by making the BUY link very prominent, this can be done by enhancing it with graphics as well as placing it next to the product.
Buy is an instruction. You are telling your visitors to do something. It is important that this entices the attention of your visitors.
No. 4-Right Now
Right now is the only time. The best business entrepreneurs try to get their visitors to act Now. If you have a visitor that is really interested in the product and makes a note to come back later, you have lost her. Not asking for the sale immediately is a business strategy that should be avoided. If you are not making your visitors either buy your product immediately or sign up to your database, you need to revise your marketing strategy.
Ask visitors to act NOW: Sign up NOW Buy NOW Tell a friend NOW
Further entice your visitors with incentives:
Sign up NOW and receive a FREE report on [whatever]. Buy NOW and get FREE delivery
The best website marketing campaign will incorporate the following information: Information About Your Company
Here you will tell your prospective clients about yourself. This is done to establish trust and credibility, it tells visitors that you are not just a here now gone tomorrow con man. As the business owner you need to make your company's story interesting.
Contact Information
Visitors will expect to see an email and phone number, an extra would be a physical address. Most small business limit the support they provide to just an email. To get immediate business growth you have to meet one of your business objectives which is to stand above you competition with extraordinary customer service, you must have a phone number.
FAQs
A proven business strategy to get you more business and to save you time and effort in customer service is to compile all the most frequently asked question into a list with them all answered. Supply the answers in a variety of fashion, text, video, audio, etc. This is a very important business strategy that every website must incorporate. It is essential that you are providing informative information, as this will make you stand above the competition, which is one of your main marketing objectives. You will gain more customers, and be seen as more credible and trustworthy business owner.
Press Release
A vital online marketing strategy is to make it easy for other to promote your website and tell your story. A great way to get business growth is to find all of your business resources and pile them together and begin a press release, for every product you sell. Link every press release back to your website with the name of your company.
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